What is the difference between internal social analytics and the Semrush Social Tracker?

The biggest difference between your internal analytics shown in Facebook and Twitter and the Semrush Social Tracker is that Semrush offers the ability to compare your company's social engagement to your competitors. Internal analytics provided by Facebook and Twitter will only present you with data about your own audience and engagement.

The Semrush Social Tracker can compare your data with up to 20 competitors.  As you track your own profile’s audience, engagement and activity, you can track your competitors in a side by side comparison to see how you stack up.

The Social Tracker is not meant to replace any of your internal analytics, but rather serve as a complement, allowing you to compare your performance to the other profiles in your market or niche. This becomes hugely beneficial when planning the best social media strategy to fully optimize your campaigns.  

For example, you can use graphs and charts in this tool to discover:

Who’s audience grew the fastest
Analyze the growth rate of your audience with the audience tab to see in relation to certain social campaigns or posts how you are performing.

Posting activity trends (when your competitors are all posting the most)
By using the activity tab within our Facebook report you are able to see when a competitor is posting and take advantage of times when they are inactive.

Engagement trends (when your competitors are getting the most engagement from their audiences)
Determine the best times to be active on social media to receive the most engagement for your posts.

Top performing posts across all competitors on each channel
Use the Social Media Overview Report to determine your overall performance compared to your competitors. This will allow you the insight into how your profiles are performing.

Why is the amount of post reactions bigger in Analytics than in Tracker?

Social Tracker operates only with public data that includes only direct reactions to your page's posts, while internal analytics operates with insight data that also includes the sum of reactions from reposts (users’ shares) of your original post.