Semrush’s Content Marketing Platform is designed to help content marketers streamline their tasks and create content that resonates with their audience. This toolkit makes it easy to create and improve your existing content plan, find content gaps, or research and write content. Use it to find high-performing content ideas, generate SEO-rich briefs, create copy with AI, and optimize it for users and search engines. These efforts can save you both time and money.
Please note: all tools in our Content Marketing Platform are only available in full with a Guru or Business level subscription. Take a free trial of Guru today.
Here's what you can do with these tools:
- Find popular content ideas, topics, headlines, and questions pertinent to your audience — Topic Research
- Create SEO-friendly content briefs that will lead to content loved by both people and search engines — SEO Content Template
- Create SEO-friendly content, make it easy to read, ensure it's original and has the appropriate tone of voice — all within your Google Doc, MS Word, WordPress account, or Semrush interface — SEO Writing Assistant.
Note: complete access to this platform is available with a Guru or Business subscription.
Topic Research
- Free - 2 queries in total
- Pro - 2 queries in total
- Guru - unlimited access
- Business - unlimited access
SEO Ideas Units
Note: These units are shared between SEO Content Template and On Page SEO Checker. 1 unit = 1 keyword you can add to a content template or On Page SEO Checker campaign.
Find more information about SEO Idea Units here.
- Free - 10 units
- Pro - 500 units
- Guru - 800 units
- Business - 2000 units
SEO Content Templates (uses SEO Ideas Units)
- Free - 1 template, 10 keywords per template max
- Pro - 1 template, 30 keywords per template max
- Guru - unlimited templates, 30 keywords per template max
- Business - unlimited templates, 30 keywords per template max
SEO Writing Assistant (uses SEO Ideas Units)
- Free - 2 documents for a lifetime of your account, SEO and Readability checks
- Pro - 2 documents, SEO, Readability, and Tone of Voice checks, 3 Plagiarism checks, 500 Smart Writer Words for a lifetime of your account
- Guru - unlimited number of documents, SEO, Readability, and Tone of Voice checks, 5 Plagiarism checks, 1000 Smart Writer Words per month
- Business - unlimited number of documents, SEO, Readability and Tone of Voice checks, 10 Plagiarism checks, 2000 Smart Writer Words per month