Position Tracking can import keywords directly from Google Analytics into a Position Tracking campaign so you can track improvements for keywords you want to improve rankings for.
Position Tracking is one of our most popular tools in the Projects section. It allows you to track daily keyword rankings on any device in any location worldwide. This tool can provide you with organic or paid keyword data. Campaigns can be centered around a domain and up to 20 competing domains.
For each added competitor, you can measure visibility %, estimated traffic, and average position for all of the target keywords.
By importing keywords directly from your Google Analytics, you can ensure that Semrush is gathering data on every keyword your website ranks for on Google.
How to set up Google Analytics and Position Tracking
You can add keywords you wish to analyze when creating your Position Tracking project. You have five options to provide keywords:
- Manually
- From another campaign
- From Keyword Strategy Builder
- From Semrush suggestions (reports)
- From a TXT or CSV file
- Importing from Google Analytics
- Importing from Google Search Console
During the setup process, you can connect Google Analytics to your tracking campaign on the second step of the configuration (Keywords). To initiate the connection, select “Google Analytics” from the “Import from” drop-down in the Position Tracking Settings window. Then click on “Connect Google Analytics account.” A pop-up will appear, allowing you to grant access to your Google Analytics account.
After connecting your account, you can select the data source to import keywords from your Google Analytics account.
Once you select, press the Import button to reveal the keywords.
Importing keywords directly from Google Analytics allows you to skip the guesswork and seamlessly track the keywords your website already ranks for.
If you have already created your campaign, there are a few other ways to find this screen. You can find it by clicking Keywords in the header of your project:
Or you can click on the gear icon in the top right corner and select “Tracked Keywords.”
How to Remove Google Analytics From Your Position Tracking Project
You can remove the Google Analytics connection by revoking third-party access to Position Tracking in your Google account’s security settings.
Check out our Troubleshooting Guide for Google Analytics integration if you experience issues connecting your accounts.
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